Monday, September 19, 2005

Universal Truths Of TV Markets

Jeff from the Peoria TV Stations blog and a poster from Champaign/Urbana have taken sides on which market is better, although later in the comment section Jeff seems to concede his take is more of being supportive of your home market. In another post, I see some people are weighing in on the comings (or lack of hirings) and goings.

Since college I've lived/worked in market #2, #33, #117, #125 (with access to watch stations in #6). Also got to semi-regularly watch #3 and #82 and sampled news from more than a dozen others because of travel for work. Just a few thoughts...

1. People think their market “plays bigger” than its market size. Some do. Some don't. But people generally like to think their's does.

2. The grass isn’t always greener and bigger isn't always better. You might get paid more. There might be a wider range of social options. But there are good and bad stations in bigger markets... and good and bad markets with bigger and smaller numbers.

3. A few people leave, everyone else thinks the sky is falling. But life goes on. See an old post of mine on the "circle of life" in local TV.


Anonymous said...

Yes, exactly right.

Anonymous said...

it's hard to compare market 117 and 82. Peoria is pretty competitve with all three stations in the same place going after the same viewers. Champaign/Springfield/Decatur is a "split" market. there's a big difference.