Sunday, January 30, 2005

Home Team Wins

From Steve Tarter's column in the PJ Star

WEEK remains dominant in all local and national news time periods, said
WEEK General Manager Mark DeSantis. Still, there are signs of hope for 25
pursuers in the ratings competition.

WHOI-TV has moved into second place during the morning news block, sweeping past the mixed-up Mix on 31. Eddie Urish, by the way, has left his morning post at 31 for a job in commercial real estate in the Peoria area (with developer Gary Matthews).

Channel 19's afternoon and evening news would benefit from stronger
lead-in programs, said WHOI GM Dave Kuehn. WEEK's Dr. Phil and Oprah Winfrey
"juggernaut" continue to be a ratings monster wiping out all weekday competition
from 3 to 5 p.m. in this market, he said. Kuehn is hopeful that ABC
continues to develop shows like "Desperate Housewives" to boost evening audience

As for WMBD, the CBS affiliate has the strongest prime time numbers of any of the local networks while running as a strong No. 2 at 10 p.m.

The more things change...

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